Let’s be honest. Selling a physical product is, in some ways, straightforward. You can point to it, demo its features, maybe even let a prospect
Author: Marcy Hill
Developing a Sales Strategy for Selling to Decentralized Autonomous Organizations (DAOs)
Let’s be honest: selling to a DAO feels nothing like selling to a traditional company. There’s no CEO to wine and dine, no procurement department
Building and Scaling a Sales Process for Creator-Led and Influencer-Driven Brands
Let’s be honest. The playbook for a traditional e-commerce brand just doesn’t fit here. When your brand is built on a person—on their voice, their
Beyond the Script: How Conversational Intelligence Tools Are Coaching Reps and Decoding Buyer Sentiment
Let’s be honest. For years, sales coaching felt a bit like guesswork. A manager listens to a few calls, gives some feedback based on gut
Beyond the Spreadsheet: Building B2B SaaS for the Heart of Traditional Business
Let’s be honest. When you think of cutting-edge software, you probably picture sleek apps for marketers, lightning-fast tools for developers, or complex platforms for financial
Leveraging Open-Source Intelligence (OSINT) for Market Research and Competitive Analysis
Let’s be honest. The idea of “intelligence” in business often feels like something from a spy thriller—shadowy, expensive, and out of reach. But what if
Building Community-First Products and Leveraging Decentralized Networks
Let’s be honest. The old way of building products feels… lonely. You know the drill. A team works in secret, launches with a bang, and
Bootstrapping Your B2B SaaS to Profitability: A Real-World Playbook
Let’s be honest: the narrative around SaaS is dominated by venture capital. The blitzscaling, the hockey-stick growth, the… well, the burn rate. But there’s another
Accounting for Digital Assets, NFTs, and Tokenized Revenue in Traditional Ledgers
Let’s be honest. The finance team’s spreadsheet and the blockchain explorer feel like they’re from different planets. One’s orderly, governed by centuries of rules. The
Cost Accounting and Profitability Analysis for Direct-to-Consumer E-commerce Brands
Let’s be honest. Running a DTC brand feels like juggling flaming torches while riding a unicycle. You’re obsessed with product, design, and that killer Instagram